Press Releases

A press release is an official announcement (written in this case) that an organization issues to the news media and beyond.

Well-written, interesting releases can be picked up by a few big outlets, or dozens, with a little skill and luck.

A successful release will appear on enough authority (high SEO metrics) sites, that even if the circulation is smaller in size, the SEO value makes the effort a no-brainer.

  1. Submit your topic, and other relevant information.
  2. Experienced press release writers craft your story.
  3. Review the press release.
  4. Press release is scheduled for distribution.
  5. Whitelabel report is delivered in 10 days or less.

Press releases can be beneficial for many different reasons, including:

  • Organic search results, as you're very likely to pick up some links from trusted sites.
  • Local search results, as you'll have the opportunity to include Name, Address, and Phone as well as schema and map embed.
  • Circulate important company updates across a vast network of publications.
  • Meet certain company and regulatory obligations.

Of course. Here are some samples from 2021: Here, and here.

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Stephen Sumner, Founder, Optimise Agency

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