Content Strategy

Need help figuring out which blog topics you should write about next? A SEO will:

  • Research 5 topics that you provide
  • Analyze keywords and share keyword data
  • Analyze keyword search engine result pages (SERPs) and write 15+ blog titles
  • 2 business day turnaround
  • White label reporting (sample)

A done-for-you SEO content plan based on the popular Hub & Spoke content strategy framework. This is a one-time content strategy that gives you a list of blog topics (backed by keyword research) to write about.

Inside the finished strategy doc you’ll see an actionable content plan containing:

  • Content-type groupings (hub or spoke)
  • Keyword topic groupings
  • Difficulty score, search volume + CPC (from Ahrefs)
  • Page title suggestions for your blog posts
  • White label reporting (sample)

The team at Loganix use a robust process to do keyword research and then comb through the data to select terms that lend themselves to informational content.

The finished content strategy contains:

  1. Content-Type + Topic: This explains the hierarchy of content and what topic it maps to. This is useful for internal linking when your content is live. As a minimum, you should link between all content (hub + spokes) within a topic to help build relevance.
  2. Keyword Data: These are the main (informational) keywords that are being targeted in the content, along with metrics pulled from Ahrefs.
  3. Links: This is a (very) rough measure of many backlinks a keyword/article needs to rank, via Ahrefs. This is just a rough guide to give you a top-level view of how competitive a keyword is in terms of links.
  4. Page Title Suggestions: This is a suggested page title you can consider using. It’s only a suggestion designed to save you time, so feel free to change.

Once you have your content strategy, you can hand it off to your in-house writers or outsource it and start producing content designed to rank for your chosen topics.

This strategy document is backed by SEO data and research. It is designed to help you (or your clients):

  • Rank for informational keywords.
  • Create relevant content.
  • Build topical relevance around meaningful keywords.

The hub and spoke framework is a simple way of organizing your content by grouping articles by topic and then internal linking between them. Think of them as interlinked collections of content about a similar topic.

Typically a hub page is a high-level guide about a topic and the spokes are subpages covering other parts of the main topic. Internal links then connect each topic hub to it's related spokes.

You might have also heard them referred to as content hubs, silos, pillar posts and clusters. Whatever you call it, the end goal is the same: to create a logical structure so that Google and users can find your content.

“I’m usually doing these kinds of researches but at the time, I was swamped with so many other things being the only marketer/SEO at the company. So, the report really helped us (today most of the article suggestions have already been written and posted, and we got to page 1 ranking on a handful).”
Kaloyan Dimitrov, SEO & Content Marketer, Enhancv

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“I love working with Loganix. They deliver incredible, high-quality work. They are very timely, often with a couple day turnaround time, and their support has been helpful and prompt.”
Sam Bretzmann, Founder, Whiskey SEO

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