Different jobs. Our legacy Press Release service is wire distribution — built for journalist reach, earned-media coverage, and announcements that need wide news-outlet pickup (regulatory, SEC, traditional brand PR). AIPR is a research-announcement engineered for AI citation — Yahoo Finance /news/ via the editorial path, structured format, citation tracking (Day 7 post-publication; Day 30 per cycle for monthly customers). Same vendor, same distribution backbone, but the content format and URL path are tuned for different outcomes. Pick legacy Press Release if you need wire distribution and journalist reach. Pick AIPR if your goal is being cited by ChatGPT, Perplexity, or Gemini.